1 - Nothing: a brief (no need to be lengthy) - An illustrative excursion to the movies - Nothing (and something): futher clarification - Nothing is nothing - In defense of nothing - The production of nothing 2 - Conceptualizing nothing (and something) - Unique-generic, one-of-a-kind-interchangeable - Local geographic ties-lack of local ties - Specific-to-the-times-relatively time-less - Humanized-dehumanized - Enchanted-disenchanted - How does this relate to globatization? - Objective, or are they 3 - Meet the nullities - Non-places (and places) - Non-things (and things) - Non-people (and people) - Non-service (and service) - The relationship between forms of nothing (and something) 4 - Globalization - Glocalization and globalization - Glocalization - Globalization - Some complexities 5 - Globalization-glocalization and something-nothing - The grobalization of something - The grobalization of nothing - Glocalization of nothing - The glocalization of something - Expensive, globally available types of nothing - Loose cultural, tight structural models - What about the local? - Why now? - Which comes first: nothing or its grobalization 6 - The ultimate example of nothing and its grobalization? Large-scale comsumption sites on the internet - Some important caveats - Back to the main argument - Meet the nutilies on the internet - Large-scale consumption sites on the internet as non-places - The non-things for sale on large-scale consumption web sites - Non-people on those large-scale, internet consumption sites - Non-services on those large-scale consumption web sites - Globalization 7 - A few (by necessity) concluding thoughts on nothing (and its globalization) - The increase in nothing - The positive side of nothing and its spread - The negative side of the spread of nothingness - Grobalization and loss - Explaining the gap - Nostalgia? - Changes over time - How can we make so much out of so little? - Making something out of nthing on the internet - The economics of nothingness - A lot of nothing is still nothing 8 - Concluding thoughts on globalization (and nothing) - Grobalization versus Glocalization - Can the local be resuscitated? - The globalization of nothing and september 11, 2001 - Consumption and beyond - The role of brands - Responding to the grobalization of nothing